Fall has arrived, and that means Black Friday 2021 isn’t far off. The shopping holiday is set to officially kick off on November 26, and we expect to see a ton of discounts on products across all categories.
To help you prepare, we broke down everything you need to know about Black Friday 2021, along with a roundup of some of the best deals you can snag right now.
What time does Black Friday start?
Technically speaking, Black Friday starts at 12:00 a.m. local time on November 26 for online retailers. However, Black Friday sales start whenever each retailer decides their deals will go live.
Judging from what we saw last year, several retailers will be releasing new deals every week leading up to the main event.
How Long Does Walmart Black Friday Last?
Some of the most eye-catching deals will appear on Black Friday itself and on Cyber Monday. But don’t stop watching on Tuesday—some of the very best sales can actually appear in the weeks between Black Friday and Christmas, and then deep discounts appear in the week between Christmas and New Year’s Day to completely empty the warehouses.
How can you find the best deals? Walmart’s advertisement will be in the print ads in newspapers during the week of Black Friday, but you can preview many of the sales by checking out Walmart’s Weekly Ad and Savings Spotlight. In addition, Walmart’s new Walmart+ membership offers free shipping and other benefits. Since it provides a 15-day free trial, you can sign up shortly before Black Friday and enjoy those benefits while deciding if you’d like to remain a member or cancel at the end of the trial (enjoy those benefits while deciding if you’d like to remain a member—or cancel at the end of the trial if you decide it’s not for you). For more savings, check out Honey’s browser extension or Capital One’s shopping helper to track prices and make sure that what looks like a deal really is.
When does the Amazon Black Friday sale start?
Black Friday proper falls on November 26 this year, but we expect the Amazon Black Friday sale to start earlier with new deals dropping throughout the month of November. While we’re not expecting to see offers landing as soon as October like we saw last year, things will likely get started a little sooner than we’ve seen in previous years.
That means we’d keep an eye out for Amazon Black Friday deals over the course of the month, with a preamble sale likely offering smaller discounts. The best offers on the most in-demand products (think iPads, MacBooks, and Nintendo Switch) will likely hit on the weekend itself, though.
How Long Does Amazon Black Friday Last?
Because the deals kick off a week ahead of time, you really won’t have to worry too much about the official Black Friday start time on Amazon. That said, new deals start at 12:01 AM PST, so that’s the best time to look for new deals to pop up.
If you can’t check for deals every day of the week for Amazon’s Black Friday sale, we definitely recommend stopping by from 12:01 AM Friday November 26 until the end of the day. That should be when we see the best deals happening.
When will the Target Black Friday deals start in 2021?
This year, the Target Black Friday sales kick off in earnest on November 26. In the past few years we’ve seen an emerging trend of drip-feeding some decent deals before the true event – but if you make it that far, we’d recommend holding out until the big day itself unless something you’ve been dying to buy crops up at an all-time low.
Plus, that tactic was likely informed by the drama of COVID-19 and the subsequent shopping issues it caused – most notably the severe shipping delays.
While we can’t pinpoint exactly when the Target Black Friday sales will start, last year saw Target stores open at 7am, which is considerably later than some rivals. We think that’s good news, as you won’t have to wake up ridiculously early to bag a bargain.
Online, we’re less sure. We might see the discounts go live as brick-and-mortar stores open, but they may appear earlier. If we hear any news, we’ll update this page.
Best Black Friday deals 2021 — biggest early sales and what to expect
Get ready. Black Friday deals 2021 are starting earlier than ever. Although November is still a few days off, major retailers like Amazon, Walmart, Best Buy, and Target are unveiling previews of their Black Friday deals for 2021.